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Live streaming fashion week – a classic case of quality over quantity
Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t afford, and ultimately whether the cost involved is worth it...
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New York Fashion Week (and beyond): Digital do’s and don’ts
This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway shows and presentations. What...
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Harrods moves from stilettos to sneakers in new gaming launch
Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its magazine, within its app. Following hot on the heels (ho ho!)...
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Instagram likes: Kendall Jenner, Taylor Swift take 2015 prize
It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes this year. Was it a triumph of inspirational...
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Gillette promotes Fusion ProGlide razor with mobile game
Gillette has launched a game that invites mobile users to imitate the movement enabled by the brand’s latest Fusion ProGlide Flexball to win points. Integrated into the Gameloft Advertising Solutions...
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Comment counts: Rewarding engagement over purchases
Brands and retailers need to reward consumers who not only spend the most money, but spend the most time with them, says Bia Bezamat of GDR Creative Intelligence. Rewarding those who buy the most is...
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From the archive: Digital do’s and don’ts for fashion weeks
Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London, Milan and Paris, exist. How do you showcase...
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Who won NYFW’s social media war?
Michael Kors came first on social media this NYFW, with 9.6m digital engagements, according to ListenFirst, thanks to the presence of the social supermodels in his show.
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What you missed: Snapchat’s spectacles, driving see-now buy-now sales,...
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Snapchat’s new glasses.
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Melissa Shoes launches interactive in-store social hubs to gain customer...
Brazilian footwear brand Melissa Shoes is launching interactive experience in two of its US locations in a bid to drive engagement and gain customer insights.
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